Welcome to the new face of Barnes & Noble, where classic literary charm meets a burst of modern, colorful energy! This rebranding project for the iconic bookstore brings a fresh and playful perspective, inviting book lovers of all ages to rediscover their favorite reading sanctuary.

The vision was to breathe new life into Barnes & Noble with a rebrand that resonates with both longtime patrons and a new generation of readers. A modern space where vibrant colors and dynamic designs capture the joy of reading and create a welcoming, immersive experience.