The brand identity concept was designed to blend the ancient allure of these iconic structures with a modern, dynamic approach to tourism. The goal was to create a brand that feels fresh and relevant, appealing to a new generation of travelers while honoring the timeless heritage of Welsh castles.

The vision for Fame & Fortress’ brand identity is to bridge the past and the present, making the exploration of Welsh castles accessible and exciting for all ages. The brand seeks to present these historic sites not just as relics of the past but as vibrant, living experiences. The identity needed to reflect this balance, offering a modern non traditional aesthetic that still respects the deep historical significance of the locations.