Counter culture is a cutting-edge exhibition dedicated to exploring the vibrant and rebellious spirit of counter-culture movements throughout history. The event identity was designed to capture the raw energy, defiance, and creativity of these movements, appealing to a diverse audience that values individuality and social change.

The vision for the Counter Culture event identity was to create a dynamic and bold visual language that resonates with the disruptive nature of counter-culture. The goal was to develop an identity that not only grabs attention but also sparks conversation and inspires attendees to question and engage with the themes presented.