Swift Shine is a cheerful and relaxed cleaning company that embodies the sunny, easygoing spirit of New Zealand. The brand identity concept was designed to reflect a warm and approachable personality, resonating with clients who appreciate both quality service and a friendly, down-to-earth approach.

The vision for Swift Shine’s brand identity is rooted in the laid-back, sun-soaked lifestyle that New Zealanders cherish. The aim was to create a brand that feels as refreshing and inviting as a summer day, blending professionalism with a touch of local charm. This identity needed to convey the company’s commitment to making cleaning services a positive, stress-free experience, full of Kiwi friendliness.