My name is Carolina and I’m a brand identity designer who believes in the power of visual storytelling to connect, inspire, and leave a lasting impression. I specialize in crafting visual identities that don’t just look great, but feel deeply aligned with a brand’s purpose and personality. Every project is an opportunity to problem solve, think differently, and create something meaningful.
My process is rooted in research, strategy, and curiosity. I love diving into what makes a brand unique, then translating that into a thoughtful, cohesive visual system. Whether it’s designing a logo, refining typography, or building out a full identity, I aim to balance clarity with character in everything I do.
Outside of client work, you’ll usually find me drawing type, illustrating, sewing clothing or costumes, or picking up new skills. I find that staying creatively active in different mediums pushes my thinking and brings more depth to the work I create.
Hope you enjoy browsing through my work!